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You’re ready to work through your certification, but then what? How do you get clients?

Do you need an email list? Fancy website? What to do on social media? How do you establish yourself in your community? Are you special enough  to get on the news? How do you keep it all organized?

You’ve been open for 45min and are starting to totally shut down.
The overwhelm creeps in.
You stall out.
You panic.

No panicking allowed!

Welcome to Biz Seeds where one of your favorite Family Sleep Institute business experts will help you get your business off the ground and grow it by building a solid foundation with roots. 

Biz Seeds is a 4 unit long program where we give you the in’s and out’s of local marketing, online marketing, media relations and business organization + planning. It comes with some pretty fancy workbooks and homework assignments with actionable items, because we want you to implement to succeed! 

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Week 1: Local Marketing

  • Working with Pediatricians
  • Print Marketing Collateral
  • Events & Booth Design
  • Hosting Your Own Classes
  • Print Ad Do's and Don'ts
  • Local Collaborations and Partnerships

Week 2: Online Marketing

  • Online Parent Networking
  • Facebook Page Secrets
  • Doing Live Videos
  • Blogging
  • Easy SEO Tips
  • Getting Great Client Testimonials

Week 3: Media Relations + Facebook Ads

  • Everything you wanted to know about getting media attention
  • Facebook Ads In-Depth

Week 4: Time Management + Biz Organization

  • Growing Your Biz
  • Online Planning Tools
  • Paper Planning Tools
  • Goal Planning
  • Time Planning Secrets
  • Systemizing Your Biz

Class is held once a week for four weeks,  after you complete your certification. Class is offered 1 month after successfully completing our certification course.


What They're Saying

This class gave me very concrete, actionable to-do items that I am taking step-by-step. Reading this stuff on my own in the past has left me feeling overwhelmed and this took a lot of the fear off of it for me. I am someone who needs a lot of structure when learning and the workbooks after each lesson gave me that. I feel prepared to put the things I learned into action at my own pace, and in a way that is very tailored to our specific industry as sleep consultants.

~ Sara S.

The tips learned through this course will definitely help me moving forward in my business. Some great suggestions on platforms, books to read, how to stay organized were given. Definitely makes you feel like you aren't alone working your business by yourself when talking this course. Thanks for the support Ilissa.

~ Kim B.

This class helped give a thorough overview of various approaches towards marketing and advertising your sleep coaching business. It’s a lot of information and tactics I was unaware of prior to taking the class. This will give you a great jumping off point if you’re new to owning a coaching business. Ilissa was so relatable and accessible. I highly recommend her as a sleep business coach.

~ Emily K.

Your Program Instructor
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Ilissa Goman

Ilissa Goman has been an FSI Certified Child Sleep Consultant since 2013, helping families get the rest they all deserve through her business, BINX. She takes immense pride in being the creator and instructor of the FSI’s Business Seeds program; which guides graduates through starting their sleep consulting business, being confident business owners, and making that business their own.

Ilissa is also a best-selling author, speaker, and multi-level certified HeartHealing® practitioner. She works with entrepreneurs to break down the walls of trauma to welcome in receiving. She works creatively with entrepreneurs through Pinkfix Productions; publishing books, producing TV shows, media, and more. You can learn more about her at ilissag.com